Welcome to Instacart, Rosie!

Today, we’re excited to announce that we’ve acquired Rosie, the premier e-commerce and mobile solution provider for independently-owned and locally-operated grocers. 

For years, Instacart has worked closely with retail partners, offering a robust set of solutions to enhance their online capabilities and connect their in-store and digital experiences. We know the needs of every grocer are unique, and local and independent grocers need technology solutions that cater to them and their customers specifically. These retailers inspire their customers with emerging local brands, seasonal produce and specialty goods, and serve as major employers in their communities. And, they need a technology partner that understands their business and can help them accelerate their pace of innovation so they can continue to grow and more deeply engage their customers.

Because it was built specifically for local and independent grocers, Rosie has become a trusted partner for local grocers across North America. Since 2013, the Rosie team has spent nearly a decade building relationships and supporting local and independent retailers like Rosauers Supermarkets, Lee’s Marketplace, Niemann Foods, Inc. and Geissler’s Supermarkets across more than 40 states.

Rosie offers local and independent grocers affordable and easy-to-use branded e-commerce websites and mobile app capabilities that power order flow, fulfillment, and customer insights. Rosie’s product features include shoppable weekly ads, store loyalty and rewards programs integrations, third-party fulfillment logistics integrations, payment processing and more – all developed for independent grocers. Rosie’s turnkey e-commerce solutions get grocers online quickly and efficiently, helping customers easily find and discover local stores.

As part of this acquisition, we’ll be adding Rosie’s offerings to the Instacart Platform. This will provide Rosie’s retail partners access to the solutions behind Instacart’s consumer marketplace so that they can expand their businesses and more deeply engage their customers. Now, Rosie’s retail partners will have the opportunity to utilize solutions like Foodstorm’s order management system and Caper’s smart cart and checkout technology, the Instacart shopper network to support order picking and fulfillment needs, and Carrot Ads and loyalty programs to help drive affordability for their customers, among others. We believe that together, Instacart and Rosie will help local and independent grocers compete, grow, and better serve their communities and their customers no matter how they shop.

Moving forward, the Rosie team will lead Instacart’s business strategy and technology development for local and independent grocers, as we continue to build best-in-class e-commerce and fulfillment solutions for this critical segment of the grocery industry. 

Welcome to Instacart, Rosie!

Instacart

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.