Company Updates

Instacart & Streetwear Fashion Designer Anwar Carrots Launch Limited Edition Collection Exclusively On NTWRK App

Instacart

Instacart

Jul 28, 2022

This year marks a decade of Instacart delivering on our mission to create a world where everyone has access to the food they love and more time to enjoy it together. In celebration of where we’ve been and where we’re headed next, today we’re excited to announce a first-ever collaboration with renowned designer Anwar Carrots, founder of the coveted Peas and Carrots streetwear fashion and accessories brand. The limited edition capsule collection celebrates Instacart and Anwar’s shared affinity for the carrot icon and will be sold exclusively on NTWRK, the premier North American livestream shopping platform for Gen Z and millennials, during an August 5 episode featuring Anwar on the NTWRK app. 

The four-piece capsule collection is designed for summertime fun, and includes an on-the-go tote bag, water bottle, long sleeve tee-shirt, and bucket hat, each designed by Anwar. Only a limited quantity of 100 will be available for purchase in the U.S. via NTWRK. In honor of Anwar’s Los Angeles roots, a limited number of people in the Los Angeles area will receive the collection the same day with the help of Instacart. What’s more, all proceeds from the Instacart by Anwar Carrots collection, up to $10,000, will be donated to Feeding America®, which Instacart has partnered with for nearly four years.

Anwar Carrots x Instacart Buckethat

“Instacart and I share a love of taking care of others – for me, it’s my family,” said Anwar Carrots. “My household has run on Instacart for a long time, so it’s been a dream of mine to work with the brand and merge our love for the carrot. This special collection is an ode to all of the caretakers out there showing up and providing for their loved ones.”

Anwar Carrots is a leader in the streetwear fashion scene in Los Angeles since the debut of the Carrots by Anwar Carrots line in 2015, and continues to inspire his fans with his dynamic approach to style and creativity. During the episode, Anwar and NTWRK host Kylie Mar will show off the custom collection and discuss the last 10 years of food, culture, careers, and community.

“Instacart has become more and more of a household name over the last ten years as we’ve grown from powering the technology that enables grocery delivery to other essentials to millions of families across North America,” said Rogelio Magana, director of brand strategy at Instacart. “When we met with Anwar and the Carrots team, we knew immediately that teaming up would be a perfect way to pay homage to our shared carrot heritage and help usher in the next generation of the Instacart community. Streetwear culture drives broader youth culture and there’s no designer better suited to introduce Instacart to new audiences than Anwar.”

“We’re excited to kick off our first partnership with Instacart and celebrate 10 years of its innovative platform with this special episode and live drop from Anwar Carrots,” said Aaron Levant, chief executive officer at NTWRK. “As a father, designer, entrepreneur, foodie and avid Instacart customer, Anwar’s close affinity to the brand takes this partnership to the next level, and we’re excited to bring it to the NTWRK audience.” 

The Instacart by Anwar Carrots Collection will be shoppable via the NTWRK app on Friday, August 5 beginning at 11:30 a.m. PT. Download the NTWRK app and follow the brands at @instacart, @anwarcarrots, and @ntwrk.

Instacart x Anwar Carrots Tote Bag

About Anwar Carrots

Hailing from Trenton, New Jersey, Anwar Carrots in 2007 founded Peas & Carrots International, an emerging streetwear brand and creative collective. Known for his dynamic approach to aesthetic both in personal style and creative output, Anwar has become an entrepreneurial leader of the next generation of Los Angeles creatives and fashion icons of street culture and music. Always evolving, Anwar started an eponymous menswear label, “Carrots by Anwar Carrots,” launched at the Scion A/V retail gallery space in March 2015.

About NTWRK

NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. The brand has captured the attention of tech and business media alike—recently winning Forbes’ “America’s Best Start-Up Employer,” a Webby Award for “Apps & Software- Shopping,” Ad Age’s “Hottest Brands,” and multiple Fast Company recognitions including “Most Innovative Companies,” and “Brands that Matter.” Under the motto “Shop, Watch, Connect” and with investors including Jimmy Iovine, Live Nation, Drake, Goldman Sachs, luxury brand Kerring and more, NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.

Instacart

Instacart

Instacart is the leading online grocery platform in North America, partnering with more than 750 beloved national, regional and local retailers, including unique brand names, to deliver from more than 70,000 stores across more than 5,500 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

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