Instacart Announces $265 Million in New Funding Led By Existing Investor

Today’s fundraising reflects the strength of Instacart’s business, the growth our teams have delivered, as well as the incredible opportunity ahead. This past year ushered in a new normal for millions of people and changed the way we shop for groceries and goods.

While grocery is the world’s largest retail category with an annual spend of $1.3 trillion in North America alone, the category is still in the early stages of its digital transformation. As online grocery penetration increases over the coming years, Instacart will continue to invest in our people, products and partners to support all of the communities we serve.

We expect to deploy this new capital in a number of ways, including increasing our corporate headcount by 50% in the first half of 2021, as well as further investing in several key areas such as the Instacart Marketplace, which connects customers and retailers; Instacart Advertising, which enables Consumer Packaged Goods (CPG) companies of all sizes to reach customers shopping online; and Instacart Enterprise, which supports the entire grocery ecosystem by offering end-to-end ecommerce solutions for retailers.

You can read more about today’s news here.