Company Updates

Inspiring Consumers with Instacart Ads’ New Brand Pages and Suite of Display Products

Instacart

Instacart

Jan 26, 2022

With Instacart Ads, we’re helping more than 4,000 CPG brands of all sizes connect with consumers while they’re online grocery shopping. Instacart currently offers self-service and managed advertising services to equip brands with the tools and resources to engage with consumers on Instacart, helping them discover the products they will love from their favorite retailers. 

Today, Instacart is unveiling new brand pages and a suite of display ads products designed to maximize brand reach and consumer awareness for CPG brands of all sizes – directly at the point of purchase. Our new products allow advertisers to run a full-funnel marketing strategy throughout the entire consumer shopping journey on Instacart – from awareness to consideration to purchase. It’s a unique opportunity for brands to create even more personalized and inspirational experiences on Instacart. 

Brand pages are free dedicated landing pages that advertisers can create on Instacart. They enable CPG brand partners to drive consumers – both on and off Instacart – to a curated, shoppable destination where they can explore their product portfolio. 

  • Brands can customize layouts, create product collections, and bring their evergreen and seasonal storytelling to life with rich imagery and text – ultimately creating a better user experience with more logical continuity and emotional engagement. 
  • Advertisers can leverage unique URLs to send traffic from Instacart display ads as well as brands’ off-platform marketing campaigns, directly to a shoppable digital storefront on Instacart. 

We’re also excited to announce a complementary new suite of display products, which are auction-based banner ads that appear throughout the shopping journey on Instacart. Our display ads enable brands to promote engaging, targeted, creative content to consumers.

  • These banners can be placed across discovery surfaces – from keyword search through browsing storefronts, departments, and aisles – on Instacart.
  • Display ads also equip brands to reach new customers with customized targeting that is based on anonymized purchase behavior or specific keywords.

Ben & Jerry’s, Breyers, Kidfresh, Klondike, Milton’s Craft Bakers, Talenti, and Tillamook are among the first brand partners to leverage the new Instacart Ads products.

To learn more about Instacart’s new brand pages and display products, you can read the full press release here.

Instacart

Instacart

Instacart is the leading online grocery platform in North America, partnering with more than 750 beloved national, regional and local retailers, including unique brand names, to deliver from more than 70,000 stores across more than 5,500 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

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