Inspiring Consumers with Instacart Ads’ New Brand Pages and Suite of Display Products
With Instacart Ads, we’re helping more than 4,000 CPG brands of all sizes connect with consumers while they’re online grocery shopping. Instacart currently offers self-service and managed advertising services to equip brands with the tools and resources to engage with consumers on Instacart, helping them discover the products they will love from their favorite retailers.
Today, Instacart is unveiling new brand pages and a suite of display ads products designed to maximize brand reach and consumer awareness for CPG brands of all sizes – directly at the point of purchase. Our new products allow advertisers to run a full-funnel marketing strategy throughout the entire consumer shopping journey on Instacart – from awareness to consideration to purchase. It’s a unique opportunity for brands to create even more personalized and inspirational experiences on Instacart.
Brand pages are free dedicated landing pages that advertisers can create on Instacart. They enable CPG brand partners to drive consumers – both on and off Instacart – to a curated, shoppable destination where they can explore their product portfolio.
- Brands can customize layouts, create product collections, and bring their evergreen and seasonal storytelling to life with rich imagery and text – ultimately creating a better user experience with more logical continuity and emotional engagement.
- Advertisers can leverage unique URLs to send traffic from Instacart display ads as well as brands’ off-platform marketing campaigns, directly to a shoppable digital storefront on Instacart.
We’re also excited to announce a complementary new suite of display products, which are auction-based banner ads that appear throughout the shopping journey on Instacart. Our display ads enable brands to promote engaging, targeted, creative content to consumers.
- These banners can be placed across discovery surfaces – from keyword search through browsing storefronts, departments, and aisles – on Instacart.
- Display ads also equip brands to reach new customers with customized targeting that is based on anonymized purchase behavior or specific keywords.
Ben & Jerry’s, Breyers, Kidfresh, Klondike, Milton’s Craft Bakers, Talenti, and Tillamook are among the first brand partners to leverage the new Instacart Ads products.
To learn more about Instacart’s new brand pages and display products, you can read the full press release here.
Most Recent in Company Updates
The Importance of Tracking Against Sales Velocity
Sales figures are key for brands to track and measure product performance. Category share, derived from this sales data, can also play an important role in giving you an idea of how you are competing. …...May 18, 2022
Instacart Ads Expands to Canada with Danone, Purina, Unilever and More
With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies…...May 17, 2022
Why Did Instacart Reject My Product Image?
We recently shared information about product images on Instacart, best practices for submitting product images, and how to know if your product images were approved. If you haven’t read these articles, it may be helpful…...May 13, 2022