Working with Instacart Ads: Health-Ade + Quartile
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.
In this article, we look at a successful partnership between Health-Ade and Quartile. Health-Ade used Quartile’s AI-powered PPC platform to optimize their Instacart Ads campaigns and have since seen some great results:
- increasing year-over-year sales by 86% in the first half of 2021
- increasing share within the kombucha category by 20% from January 2021 to May 2021, driven by a combination of new and repeat customers
Health-Ade was founded in 2012 by a husband and wife and their best friend in a true farmer’s market start-up story that soon became the fastest-selling kombucha in America. Their mission is to “unlock the power of your gut with best-in-class probiotic beverages.”
Quartile is an artificial intelligence and machine learning-powered pay-per-click (PPC) ad-optimization platform built by and for sellers which connects clients’ retail marketplace accounts to seamlessly manage retail media campaigns and improve sales.
Health-Ade added Instacart as a new paid channel in April 2020 in an effort to broaden their reach on the Instacart marketplace. Using branded and niche search terms, they sought to increase sales and share of voice in the highly competitive kombucha drinks category.
“Instacart is a vital partner to fulfill our mission to inspire you to discover the power of your gut and become your happiest and healthiest self,” said Calvin Lammers, VP of E-Commerce & Digital at Health-Ade. “The Instacart Ads program allows us to reach health-conscious customers, from those just researching gut health to loyal repeat buyers, all in a streamlined and cost-effective way through our partners at Quartile.”
Health-Ade approached their long-standing retail advertising partner, Quartile, to increase both paid and organic sales of Health-Ade’s premium kombucha beverages on the Instacart marketplace. Quartile restructured their ad campaigns across Instacart to drive more reach, competitive position, and sales.
“Quartile’s AI, automation, and data integrations enabled us to take advantage of advertising opportunities on Instacart Ads without the need for additional work on our part. The seamless integration helped drive record sales in the first half of 2021, and we look forward to continuing our partnership with the Quartile team,” said Calvin.
Quartile’s proven technology platform seamlessly plugged into Instacart Ads API, increasing the total impression opportunities and win rates across Instacart Ads and driving more sales at a lower cost.
Ready to get started advertising on Instacart? Then partner with us.
Interested in learning more about how Quartile can help optimize your Instacart Ads campaigns and improve sales and return on ad spend? Schedule a demo of our 360 product today!
Most Recent in Instacart Ads
Instacart Celebrates National Nutrition Month, Serving Up More Fresh Produce With Ads
As we celebrate National Nutrition Month at Instacart, we're proud to introduce a new online advertising capability that enables produce brands, farms and agricultural organizations to advertise weighted items on Instacart. This includes fresh foods…...Mar 24, 2023
Growing Together – Skai’s Success with Instacart Ads
2022 was a stellar growth year for Skai, adding more than 50 new Instacart advertisers to the platform. Through close collaboration on joint business goals, Skai achieved great success with Instacart for its clients by…...Mar 23, 2023
Instacart Collaborates with The New Consumer to Explore Food and Wellness Trends
For the first time, Instacart contributed insights for The New Consumer’s latest report, which looks at food and wellness trends. The New Consumer, in collaboration with Coefficient Capital, recently published their Spring 2023 Consumer Trends…...Mar 2, 2023