News & New Releases: Introducing Daily and UPC-level Reporting
In our News & New Releases series we’ll be sharing information about product releases and new features built by the Instacart Ads team, as well as any news that might be of interest to our brand partners.
In this article we take a look at the latest addition to the reporting functionality of our ads platform: daily and UPC-level sales and share reporting. This expands on reporting available in the Customer Insights feature within Ads Manager.
As a reminder, Customer Insights provides our brand partners fast, direct access to their data as well as insights from across the Instacart marketplace in a syndicated hierarchy with thousands of categories and sub-categories.
Its release provided eligible brand partners with a reporting portal in Ads Manager to review sales and market share data at a monthly or weekly-level, filtered by several attributes like brand, department, or category, and broken down by brand, category, department, and more.
With this latest update, we’ve expanded the reporting functionality so that you can now report on your daily sales and market share data within 72 hours of the day ending. You can generate daily reports for up to 14 days at a time, looking back to any date range within the past two years.
To report on daily sales and share data, select the new Daily option from the Breakdown drop-down list.
We’ve also added a new option to break down your sales and share data by UPC. While previously you could only drill down to the brand level on your sales data, the addition of the more granular UPC breakdown means you can see which specific products are driving your sales on the Instacart marketplace and keep an eye on product innovations and launches in near real-time.
To drill down into your data by UPC, click Edit Breakdowns and select the new UPC option from the prompt.
With the addition of the daily and UPC breakdowns, Customer Insights can provide a robust understanding of your performance on the Instacart marketplace — from top-level summaries at the monthly perspective down to granular, daily and UPC breakdowns. You can see on which days of the week your products sell the most, track in near real-time the seasonality progression day-to-day, pinpoint the impact of holidays — do your sales spike two days before Thanksgiving or the day before — for specific products, run comparisons in your product offering, and access the data to build the answers to a variety of other business critical questions.
For existing brand partners, this functionality is now available to you when you log in to Ads Manager.
If you work for a CPG whose products are carried by one of our retailer partners and are interested in seeing how your products are selling on the Instacart marketplace, you’ll want to sign up.
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