Instacart Ads

Managing your Catalog

Instacart

Instacart

Sep 30, 2021

In this article, we will do a deep dive of Library Manager. This self-service tool allows you to edit and update your product content on the Instacart marketplace, as well as ‘claim your products’ to clean up your reporting insights. We will walk through a step-by-step process for content management, including both adding and removing products from your product reports. 

Updating Content

In order to access the content management page, start by clicking the Library tab. Library Manager displays all of your products currently carried by retailers on the Instacart marketplace that we have ‘mapped’ to your brand. If there are products missing from this list, or you see products that no longer belong to your brand, refer to the sections below for adding and removing products.  

Start by clicking on the product you would like to edit. 

On this page you can edit the following details:

  • Brand name
  • Product name
  • Size
  • Unit of measurement
  • Unit count for multi-packs
  • Unit of measurement for multi-packs
  • Product images

Next to each field, you’ll find  guidelines for each field.

If your content submissions do not meet our guidelines, your submission will be rejected and you will receive a notification for the cause of rejection. 

Once your submission has been accepted, the changes will be reflected on the site within 48 hours. Some retailers do not accept content overrides. 

Adding Products

If you don’t see specific products in your library, you can add products by clicking the Add more products button. 

You can only add products that retailers are sending us via their in-stock reports. Adding products will only impact our internal mapping, and will not affect retailer listings.

Copy and paste which UPCs you would like to map to your brand, you can enter multiple products at a time, each in one line. 

If you receive an error message as seen below, this means that we are not currently finding any retailer carrying this product. 

Once you have submitted your UPCs, approval will take up to 72 hours.  By submitting your UPC’s via the Library tool, you are agreeing to Instacart’s use of the images in advertising on Instacart in accordance with the Instacart Promotional Materials Terms. 

Removing Products

If products are appearing in your library that no longer belong to your brand, you can remove them by clicking the [x] next to the edit symbol for the product. 

This will remove the product from your library so the product will no longer be mapped to you, but will not remove the product from the Instacart Marketplace.

If your changes are rejected, we will let you know why so that you can resubmit. 

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