Company Updates

Instacart Ads Expands to Canada with Danone, Purina, Unilever and More

Instacart

Instacart

May 17, 2022

With Sponsored Product Now Available in Canada, CPG Brands Are Leveraging Instacart to Drive Growth Across North America

We’re proud to announce the expansion of Instacart Ads in Canada. Today, CPG brands and media agencies with a presence in Canada can tap into Instacart Ads capabilities to engage with Canadian consumers as they search and discover products. Our entrance into Canada marks the first global expansion for Instacart’s advertising business. 

Our CPG brand partners across the Canadian market have been leveraging Instacart Ads’ sponsored product capabilities, and we’ll continue scaling our advertising offering in the region. Danone, Unilever, Purina, and WPP’s GroupM are among the first partners leveraging sponsored product in Canada with successful campaign results.

“We started working with the Instacart team in late 2021 for the initial launch of their ads platform here in Canada and have nothing but positive things to say. Not only has the team been extremely transparent, agile, and strategic with our plans this year, but their platform has also allowed us to drive incredible returns across all of our priority brands. One of the most significant benefits of Instacart is the breadth of data they are able to provide us in a self-serve format. Having access to customizable reports and SKU-level data at any time of the day has allowed us to make informed business decisions at a more granular level. I would highly recommend other brands explore the ads offering through Instacart.” – Shannon Cross, Senior Manager, eCommerce, Nestlé Purina PetCare

“Our partnership with Instacart is one of our areas of focus this year. We have worked collaboratively on testing and learning strategies to support many of the purpose-driven brands in our diverse portfolio, and have seen early successful results in the Canadian market. The insights we’re able to gather with the Instacart Ads platform are particularly helpful in making business and media investment decisions as we continue to innovate.” – Laura Dobson, Digital Commerce Senior Team Lead, Unilever

“Since we started piloting Instacart’s sponsored product ads in Canada late last year, we continue to see strong results across several of Danone’s portfolio brands in the region. We know that consumers are looking for healthier, responsibly-produced food and beverage options. Instacart provides a channel to reach consumers right where they’re shopping, helping them discover Danone brands and products that meet these needs. With our Instacart campaigns, our brands have driven growth that outpaces their categories and positive category share impact. We’re looking forward to working with Instacart’s advertising offering in Canada as it continues to grow.” – Arthur Sylvestre, Director of Media, Digital & eCommerce, Danone

“Our clients partner with us to ensure they’re at the forefront of innovative digital advertising. As e-commerce and retail media continues to boom, we consult with our clients to develop strategy focused activations, alongside Instacart, resulting in successful campaigns through all levels of the funnel gaining brand awareness right through to conversion. Helping our brand partners implement new technology and participate in data-driven approaches, including Instacart’s ad offering, is key to reaching their online consumers in Canada and North America more broadly.” – Kelly Miller, Head of Ecommerce, GroupM

“Expanding our ad offering to the Canadian market equips both regional brands and global advertisers with the media solutions they need to reach consumers where they’re shopping across North America,” said Ryan Mayward, Vice President of Ad Sales at Instacart. “We know how important it is for brands to have a platform with direct access to ad performance results and shopping insights to inform their campaigns in real-time. With our expansion to Canada, we’re deepening our CPG brand relationships and offering even more brands the tools to help them inspire consumers and grow their businesses.”

Instacart Ads’ sponsored product offering allows brands of all sizes to improve discoverability across the Instacart marketplace on a cost-per-click basis. With deep consumer insights based on our first-party data, we understand that the consumer shopping journey on Instacart is nonlinear. Sponsored product placements create touchpoints as consumers explore search, discovery surfaces and the buy-it-again experience on Instacart, helping advertisers drive conversion, boost sales, and grow share and basket penetration. Instacart offers ad services for more than 5,000 CPG brands, equipping brands to succeed with retailer-agnostic performant media solutions.

Today, Instacart partners with the top five grocers in Canada, and is available to approximately 90% of Canadian households across all 10 provinces. The company recently announced partnerships with Canadian retailers Metro and Giant Tiger.

Instacart

Instacart

Instacart is the leading online grocery platform in North America, partnering with more than 750 beloved national, regional and local retailers, including unique brand names, to deliver from more than 70,000 stores across more than 5,500 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.

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