Instacart Ads

Instacart Ads Click Credit Program: Apply to Participate

Instacart

Instacart

Jul 27, 2021

Our newly expanded Click Credit program offers a $100 credit towards the cost of a new advertising campaign, open to brands who have not yet advertised on Instacart.

Instacart Ads uses a cost-per-click (CPC) pricing model, so advertisers only pay when consumers click on one of their Featured Products ads. This program credits eligible advertiser accounts with $100 dollars’ worth of clicks.

Does it work?

The short but emphatic answer is yes! Instacart Ads includes a full product suite, anchored by our Featured Product offering, and has helped brands of all sizes grow product sales on Instacart marketplace, drive brand awareness, and increase category share.

“Instacart was already on my radar to try out, but the click credit just made it a no-brainer for me…I’m really happy with the results we’re seeing so far.”

– Andrew Munguia, Director of Sales & Marketing at Sabor Mexicano.

By partnering with Instacart, brands can get in front of consumers when and where they’re searching for similar products on the leading online grocery platform in North America. Instacart partners with more than 600 beloved national, regional and local retailers, including unique brand names, to deliver from nearly 55,000 stores across more than 5,500 cities in North America.

“The click credit program made things easy for us to get started with our campaign quickly. With this fast paced world we live in, I wish more partners would adopt something similar.”

– Mike Hart, Director of Sales at Charleston Coffee Roasters

Am I eligible?

At Instacart Ads, we’re connecting brands with consumers at the point of purchase and helping consumers discover new products, ultimately improving the experience for all. Our Featured Product offering gives brands premium digital shelf space via browse, discovery and search placements in high visibility areas across the marketplace. Advertisers can boost sales, increase trial and awareness, drive higher category share and manage Featured Product campaigns in a simple, self-service portal.

We want to make it easy to apply for the Click Credit program. To qualify, you must:

  1. Sell a product at one of our 600 retail partners. Not sure if you do? Our full list of retail partners is here.
  2. New to Instacart Ads (meaning you have not advertised on Instacart before).

And that’s it! We have over 1,000 brand partners advertising on Instacart already — . if your company is eligible, join them for free today!

How do I apply?

Just visit ads.instacart.com/signup and register with us. Once an Instacart representative reaches out to you, tell them you’re interested in the Click Credit program.

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